IGT Signs Multi-Year Agreement with WWE
2 minutos de lectura
(London).- International Game Technology PLC ("IGT") announced that it has signed a multi-year exclusive licensing agreement with WWE to develop and distribute WWE-branded omnichannel lottery games and turnkey promotional programs featuring company logos, Superstars, events and programs.
"The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies," said Jay Gendron, IGT Chief Operating Officer, Lottery."IGT looks forward to melding the unique WWE assets with IGT's lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players."
"IGT is the clear industry leader in the lottery and gaming space, and we look forward to collaborating by bringing our intellectual property to our fans and lottery games around the globe," said Alex Varga, WWE Vice President, Revenue Strategy & Development."This is an exciting opportunity for us to continue to leverage the strong crossover between the WWE Universe and another segment of the gaming landscape."
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
Event
SBC Summit Americas 2025
13 de May 2025
Uplatform Aims to Redefine iGaming Success with Networking, Localization, and Customer Journey Mapping
(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, Uplatform emphasized the power of strategic networking, data-driven localization and CJM to help operators thrive in the competitive iGaming market. María, Head of Marketing, shares how understanding regional nuances and focusing on overlooked player touchpoints can elevate brands from mere presence to lasting trust. Dive into her insights on industry trends, innovation, and why creativity is a rare gem in expos.
Monday 16 Jun 2025 / 12:00
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.